Enterprise Plus – Free Online Small Business Workshops – February 2025

Enterprise Plus is a not-for-profit that has delivered Australian, NSW, and ACT Government business advisory and education programs, workshops, and webinars, across regional NSW and the ACT for over 30 years.

Enterprise Plus is a not-for-profit that has delivered Australian, NSW, and ACT Government business advisory and education programsworkshops, and webinars, across regional NSW and the ACT for over 30 years. Their professional advisors have assisted over 100,000 small business owners, individuals, and young people, to unlock their potential.

Enterprise Plus Services

Reach out to an advisor now so they can help you unlock your potential!

FEBRUARY 2025 EVENTS –  FREE ONLINE EVENTS

DATE EVENT TIME
Tuesday 4 February 2025 How to Start a Business

Learn how to bring focus to the business concept for strategic advantage. Understand how to identify a clear vision and key objectives for your new business. Have clarity around what are your core products or services. This webinar will impart practical tips to minimise risks and maximise success. Participants will gain access to tools such as a template to develop a succinct and effective one page business plan.

1:00pm to 3:00pm
Wednesday 5 February 2025 Leveraging AI for business growth

Explore the transformative potential of AI in content creation while gaining foundational knowledge in AI basics. Discover the art of crafting audience-specific messaging, enhancing your marketing effectiveness. By the end of this session, you’ll leave with a clear understanding of AI’s marketing value, ready to take the initial steps in implementing AI-powered strategies. Join us to unlock the remarkable potential of AI to spark growth in your business.

1:00pm to 3:00pm
Thursday 6 February 2025 How to use social media analytics

Information in all aspects of business is key to your success; in this webinar you’ll be empowered to know how to grow your business with social media analytics. Social media analytics has numerous applications in business. It can be used for identifying the right target audience, analysing audience behaviour patterns, designing effective marketing strategies, tracking campaign performance, analysing competitors’ strategies, managing brand reputation, and handling crises.

1:00pm to 3:00pm
Tuesday 11 February 2025 Marketing Made Easy

Your Marketing Plan is ideally a key part of your overall Business Plan. Sometimes, out of necessity, it is a standalone document. The critical importance of an effective Marketing Plan is that it brings focus to your marketing efforts to attract customers in a cost-effective way. Revenue should represent a worthwhile Return on Investment (ROI) relative to your marketing expenditure. It is a systematic process involving the assessment of marketing opportunities and resources, the determination of marketing objectives and the development of a plan for implementation and control.

1:00pm to 3:00pm
Wednesday 12 February 2025 Smarter Business – Planning for Success

Join us for an insightful webinar designed specifically for small business owners and entrepreneurs. “Smarter business – Planning for success” will guide you through essential planning steps to build a sustainable and successful business. This webinar will provide practical advice and actionable strategies to help you align your personal and professional goals, conduct effective market research, create a strategic business plan, and master financial and time management.

1:00pm to 3:00pm
Thursday 13 February 2025 The 7 steps of selling

Does your business need to develop business-to-business relationships with potential clients so they will buy your products or services? This sales webinar outlines the fundamental principles of developing sales relationships with business-to-business clients. Many business owners and staff are unsure about what is a best practice sales approach.

1:00pm to 3:00pm
Tuesday 18 February 2025 Business branding & graphic design solutions

You will explore essential graphic design tools, gaining practical insights to start creating professional, eye-catching designs. Finally, the session will guide you through developing consistent, branded marketing collateral across various platforms. By the end of this webinar, you will be equipped to elevate your brand’s  presence with cohesive, compelling visuals.

1:00pm to 3:00pm
Wednesday 19 February 2025 Smarter Finance – Set your pricing strategy

When was the last time you reviewed the prices for products or services in your business? Are you confident that you correctly identified all actual costs before setting the price?

1:00pm to 3:00pm
Thursday 20 February 2025 Foundations for building a successful business

Starting a business is an exciting yet challenging journey that requires a solid foundation and a clear vision. This interactive workshop will guide you through the essential steps of launching a business with a focus on a holistic approach. We will utilise the “business model canvas” to help you understand and develop your business model, ensuring that every aspect of your business is aligned with your goals and vision.

1:00pm to 3:00pm
Friday 21 February 2025 Social media trends for a small business

Social media is always changing, and staying updated on the latest trends is essential for small businesses. In this webinar, we’ll cover the key behaviours and topics shaping social media today and how your business can adapt to stay relevant. With people spending an average of 30 minutes daily on social platforms, it’s a great time to engage new audiences. Join us as we explore strategies to boost engagement, grow your business, and stay ahead.

1:00pm to 3:00pm
Tuesday 25 February 2025 Smarter Finance – Know your breakeven point

In this webinar we will focus on the importance of why understanding and calculating the break-even point is pivotal for small business owners, especially when approached holistically. This involves considering all aspects of their business to determine the point at which their revenue covers their costs and ultimately aligns business efforts with their goals for both business and personal life.

1:00pm to 3:00pm
Wednesday 26 February 2025 Marketing fundamentals for small business

Marketing fundamentals for small businesses focus on understanding the target audience, crafting a compelling value proposition and using effective strategies to reach and engage customers. Identifying the ideal customers through market research helps tailor products and messaging. A strong value proposition should clearly differentiate the business from competitors. Focusing on these essentials enables small businesses to compete and grow in the marketplace.

1:00pm to 3:00pm
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