Event Marketing Update – November 2025

If you’re planning an event in the Shoalhaven, the Australian Tourism Data Warehouse (ATDW) is a powerful tool that connects your event to major tourism platforms like VisitNSW and Shoalhaven Tourism.

If you’re planning an event in the Shoalhaven, the Australian Tourism Data Warehouse (ATDW) is a powerful tool that connects your event to major tourism platforms like VisitNSW and Shoalhaven Tourism. By listing your event, you could reach thousands of potential visitors looking for experiences just like yours.

Listing your event on ATDW is free and easy:

  1. Create an ATDW Account
    Head to ATDW Online and register as an event organiser.
  2. Prepare Your Event Details including:
    o Event name and engaging description.
    o Dates, times, and location.
    o High-quality images (you can find a whole heap of Shoalhaven imagery here).
    o Ticketing or booking links.
  3. Highlight Sustainability
    Eco-friendly practices are a growing trend—mention them to attract conscious travellers.
  4. Submit and Publish
    Once approved, your event will appear across multiple tourism websites, including shoalhaven.com

Marketing Tips for Maximum Impact:

ATDW is just one piece of the marketing pie. Working on collaboration with local businesses, creatives and suppliers can help widen your network. Here are a few other places and ways to consider in your marketing:

  • Tag @visitshoalhaven on socials so that the team can keep across what’s happening with your event and share where possible
  • Post in local community Facebook groups to tap into audiences already in region
  • Use seasonal hashtags and geo-tags on social media for extra reach

The events, tourism marketing and visitor services team are here to help support events within Shoalhaven, so please reach out if there’s anything you need.

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