August has arrived in the Shoalhaven, bringing with it a vibrant mix of celebration, innovation, and community connection. From the regular Markets, to music gigs and Science Week events, this month is packed with opportunities to engage, learn, and grow. Check out the full list of upcoming events HERE.
This month we look at ways you can promote your event.
Promoting Your Event – Engage Local Media
Getting media coverage can boost attendance and community engagement. Here are some tips:
- Write a Media Release – Include the who, what, when, where, and why of your event. Add quotes from organisers or performers and high-quality images.
- Build Relationships – Reach out to local newspapers (e.g. South Coast Register), radio stations (e.g. 2ST), and community newsletters. Introduce yourself and offer exclusive stories or interviews.
- Be Newsworthy- Highlight unique aspects—first-time events, local talent, charitable causes, or cultural significance.
- Use Social Media Strategically- Tag local media outlets, use relevant hashtags, and encourage attendees to share their experiences.
- Offer Media Access- Invite journalists to attend your event, provide press passes, and follow up with post-event highlights and photos.
Shoalhaven Event Marketing & Promotions Guide
The Shoalhaven Tourism Team have a range of tools and offerings to help market your event. From digital event listings and social media exposure to print collateral, signage and on-site visitor services, there is support available to help make your event the best it can be. CLICK HERE to view our new guide.
Tag us on Social Media
Be sure to tag us on socials (Instagram and Facebook) @visitshoalhaven, #Shoalhaven and #LoveShoalhaven, so we can keep across what you’re doing and re-share where appropriate. Follow along via the links below, and see the type of content we’re regularly sharing:
- Facebook: https://www.facebook.com/visitshoalhaven
- Instagram: https://www.instagram.com/visitshoalhaven
Online Listing
We encourage you to list your event on ATDW so it pulls onto the website (https://www.shoalhaven.com/events/), this page receives over 10,000 hits per month and is a great way to promote your event. Need help uploading your first ATDW listing or editing an existing one? Contact the Visitors Services team via phone on 02 4421 0778 or email at Tourism@shoalhaven.nsw.gov.au or just pop into the centre and they can show your how it’s done!
Let’s keep the momentum going, Shoalhaven! Whether you’re hosting, attending, or simply exploring, there’s something for everyone this August.
