Shoalhaven, in collaboration with our Destination Sydney Surrounds South neighbours Wollongong, Shellharbour, Kiama and the Southern Highlands are excited to share that we’re part of a new collaborative marketing campaign, Go Grand that launched late in May 2025 and will run until the end of August 2025.
The campaign is jointly funded by all participating Local Government Areas and Destination Sydney Surrounds South, with the goal of growing winter visitation across the region. Showcasing inspirational content and highlighting experiences across the key themes – Grand Experiences, Grand Nature, Grand Flavours and Grand Stays, as well as Grand Events. You can view the campaign landing page at https://www.grandpacificdrive.com.au/grand.
Each theme will load with an alphabetical list of businesses from across all five LGAs, however as you zoom in, the map will display all ATDW listings within the area under the following categories:
- Grand Experiences (Attractions)
- Grand Nature (Attractions)
- Grand Flavours (Food & Drink)
- Grand Stays (Accommodation)
- Grand Events (Events)
We’re inviting industry to help spread awareness and amplify the campaign across your own channels through the Campaign Toolkit Assets. These have been designed to maintain consistency and impact – all you need to do is select your favourites and start sharing. There are sizes for you to post on stories, grids and feeds, or you can keep an eye on our socials and @grandpacificdrive and simply reshare, tagging us @visitshoalhaven along with the hashtags #GoGrand #Shoalhaven #SouthCoastNSW #WinterEscape #FeelNSW
With this campaign investment driving increased traffic to the Grand Pacific Drive website, now is the perfect time to make sure your Australian Tourism Data Warehouse (ATDW) listing is live, with up-to-date information, offers and imagery to ensure the best representation of your business.
As always, thank you for playing a vital part in strengthening the region’s visitor economy. If you have any questions or would like support with implementing the campaign materials, please get in touch.
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