Tourism Australia has launched Green is Our Gold, a sustainability initiative encouraging the tourism industry to protect Australia’s environment, culture, and communities. Businesses are invited to commit to the Green and Gold Promise and follow five guiding principles: Celebrate Community, Embrace Culture, Preserve Place, Respect Wildlife, and Take Care.
The initiative responds to rising demand for sustainable travel, with most travellers factoring it into travel decisions.
Announced at the Destination Australia conference in Melbourne, the program highlights tourism’s role in preserving Australia’s natural assets while supporting long-term industry growth. Government and industry leaders emphasise it as a major opportunity and encourage broad participation across the sector.
