Marketing Update – February 2025

Following on from a bumper summer season, we're preparing to launch our off-season campaigns.

Following on from a bumper summer season, we’re preparing to launch our off-season campaigns.

This autumn, we’re championing wellness experiences in Shoalhaven. From nourishing food and nurturing experiences, we’re reminding visitors that our little piece of the South Coast is a perfect place to slow down and reconnect. We have had journalists visiting areas across the region, so keep any eye out for Shoalhaven content in upcoming and digital publications.

We’re in the process of updating our digital product list for wellness, so if you’ve launched something new, please let us know. This list is fed by listings from the Australian Tourism Data Warehouse (ATDW), so please be sure to check your own listing has the most current information for your business. If you’re yet to take advantage of our photography and videography service, and need some new images for your listing, please reach out.

Need a hand navigating the ATDW platform? Check out the upcoming ATDW Essentials for Tourism Operators webinar on Tuesday 4th March, designed to help tourism operators maximise their online visibility currently being rolled out as part of a statewide series hosted by ATDW and is also open to VIC-based staff, who manage listings on the operator’s behalf.

Visit NSW have launched their newest campaign, EV Road Trips, three of which feature routes through the Shoalhaven. These are also populated by information from ATDW, so if your business has an EV charger available, be sure to include that in your listing.

Are you a business owner in Huskisson? Following the town’s win in the Top Tiny Tourism Town in 2024, we’re looking for business and people who can tell the story of the spaces and places that are so well loved by visitors and locals alike. Interested? Please reach out.

Towns across the Shoalhaven have once again been recognised, with Jervis Bay snagging a spot in Airbnb’s global Valentine’s Day shortlist as one of the world’s favourite destinations, while Milton comes in at #6 in Visit NSW’s Most Romantic Towns.

The Wedding Industry Awards Australia announced their winners last week, including a whole host of wonderful Shoalhaven businesses – congratulations to all involved! You can see the full list of local winners here.
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