May has been a month of changes, the temperature has dropped, the visitors are looking for suitable mid-season activities and businesses are taking a moment to relax and recalibrate before switching up their offerings for the quieter months. Our Autumn wellness campaign has seen coverage in Concrete Playground, Time Out and Wellbeing magazine, with a few more publications due to go to print in the coming weeks.
The Top Towns voting wrapped up at the start of the month, and we’re waiting excitedly for the outcomes of Huskisson’s submission to be announced at next week’s 2025 LGNSW Destination and Visitor Economy Conference.
We’ve been working away behind the scenes with tourism teams across the South Coast and Southern Highlands on a cooperative winter marketing initiative through the Grand Pacific Drive. The Go Grand campaign is encouraging visitors to the South Coast and Southern Highlands across the cooler months, championing experiences outside of our traditional sand and surf adventures. From wineries to whale experiences, to cosy village vibes and the wild nature of the South Coat and Southern Highlands, we’re working to capture the grandeur of a winter escape here. As part of this, the 5 partner local government areas will be pulling together prize packs – if you have a product you’d be happy to include as part of this, please reach out via email by the end of this week.
Inclusions and listings will be through the Grands Pacific Drive website, which, live shoalhaven.com is populated with information from ATDW, now is the time to make sure that your business is looking its best. If you’ve got wintery imagery, off-season deals, or new opening hours you can update this through ATDW so that the right information is showing when the campaign goes live.
Additionally, we’re about to launch our own winter foodie campaign – Wine, Whales and Foodie Trails. Showcasing our makers, producers and restauranteurs across the region who are putting Shoalhaven on the map (and menu). Again, ensuring your information and imagery is up to date on ATDW is crucial. If you have a product or offering you think would suit, please let us know here, as well as tagging us @visitshoalhaven across socials.
Finally, we’ve started work on the 2026 Shoalhaven Travel Guide, and advertising bookings are now open. For specs, pricing, or to book please click here.
