Marketing Update – October

As the region gears up for the busy summer period, businesses and operators alike had an opportunity to reacquaint themselves with the influx of guests over the recent school holidays.

As the region gears up for the busy summer period, businesses and operators alike had an opportunity to reacquaint themselves with the influx of guests over the recent school holidays. It has been events galore, giving visitors just one more reason to make their way to the south coast.

The Tourism team are continuing to work with media to drive visitation across the area, tapping into new and international markets as well as working with local and domestic media, from print to television. Our Foodie campaign continue to gain traction, with over 2,000 direct leads to industry and 250,000 landing page views. In order to make sure that your business is active and accurately represented on shoalhaven.com, please be sure to update your ATDW listing. Keep across our activities on Instagram and Facebook, remembering to tag @visitshoalhaven so that we can see all the wonderful things operators are doing, as well as re-share where possible.

Shoalhaven’s 2025 travel guide is in the final stages of proofing, before heading off to the printers. We’ll be back out in region delivering the new printed copies in the lead up to the summer school holidays. In preparation for this, we’re in the process of revamping the 100 Beach Challenge, building a brand new quiz element due to launch in the next few months – keep your eyes peeled!

The NSW Visitor Economy Forum was held in Sydney earlier this month, bringing together representatives from across the sector to hear about the Visitor Economy Strategy 2030, and what that means for the industry, including the announcement that the Tourism and Hospitality industry has been called out as a critical pillar of future growth in the NSW economy, with the aim of driving up to 150,000 new jobs by 2035. Looking at the future of travel, industry experts flagged the critical importance of experience-led, travel, as well as the impact of storytelling for businesses and how events can be leveraged to boost tourism.

We’re continuing to work with operators around the region to promote all things Shoalhaven, so please reach out if there’s anything we can do to support you and your business.

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