This action plan outlines how the Australian Government will continue to support the travel and tourism industry as we work towards our ambitious target of $230 billion in visitor expenditure in tourism by 2030.
There is already much underway, including a $130 million investment in the second stage of Tourism Australia’s Come and Say G’day international marketing campaign and significant investments in events, infrastructure, building the tourism workforce and supporting recovery from natural disasters.
The THRIVE 2030 strategy provides a roadmap to grow visitor markets, embrace leading-edge business practices, deliver unique experiences including highlighting the offering of First Nations communities and operators, grow a resilient workforce and improve data and insights.
THRIVE 2030 is the product of extensive consultation and collaboration with industry and state and territory governments. Together we are creating an exciting future for our travel and tourism industry.
Learn more about the THRIVE 2030 action plan here.
Download the THRIVE 2030 action plan here.
